Effective Date: September 1, 2026

Last Updated: September 1, 2026

1. INTRODUCTION

Welcome to Cherryourshop (“we,” “us,” or “our”). Cherryourshop LTD is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website cherryourshop.com (the “Site”) and make a purchase. Our Site runs on WordPress with WooCommerce. We are a company registered in England and Wales.

Company Details:

Legal Entity: Cherryourshop LTD Registered Address: 114 Whitechapel Road, London E1 7PT, United Kingdom Email: [email protected]

By accessing or using our Site, you agree to this Privacy Policy. If you do not agree, please do not use our Site.

2. WHAT DATA WE COLLECT

We collect several types of information to provide and improve our services:

a) Personal Information You Provide:

– Contact details: Name, email address, phone number, billing and shipping address.

– Order information: Products purchased, order number, transaction details.

– Account information: If you create an account, your login credentials and preferences.

– Communication data: Messages you send to our customer support.

b) Order Information:

When you place an order, we collect your name, address, email, and phone number to fulfill your order.

c) Device Information (Automatically Collected):

When you visit our Site, we automatically collect device information including your web browser, IP address, time zone, cookies, and the pages you view. We refer to this as “Device Information.”

d) Cookies and Similar Technologies:

We use cookies, pixels, and similar technologies to track activity on our Site and hold certain information. See Section 7 for more details.

3. HOW WE USE YOUR INFORMATION

We use the information we collect for the following purposes:

– To fulfill orders: Process payments, arrange shipping, and provide invoices/order confirmations. –

To communicate with you: Respond to inquiries, provide customer support, and send updates about your order.

– To improve our Site: Analyze how customers browse and interact with our Site to optimize our marketing and user experience.

– For marketing (with consent): Send you promotional emails, newsletters, and personalized ads where you have consented. You can opt-out at any time.

– To prevent fraud and ensure security: Screen orders for potential risk or fraud.

– To comply with legal obligations: Such as tax and accounting requirements.

4. LEGAL BASIS FOR PROCESSING (GDPR)

If you are located in the European Economic Area (EEA) or UK, our legal basis for collecting and using personal information depends on the data we collect and the context:

– Performance of a contract: To fulfill your order and provide the services you requested.

– Legitimate interests: To improve our Site, prevent fraud, and for our business operations.

– Consent: For marketing communications and non-essential cookies. You may withdraw consent at any time.

– Legal obligation: To comply with applicable laws and regulations.

5. SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties only to help us operate our business as described below. We do NOT sell your personal information.

– WordPress & WooCommerce: Our Site is built on WordPress with WooCommerce. WooCommerce stores order data, customer accounts, and checkout information on our hosting server. Learn more at https://automattic.com/privacy/ and https://woocommerce.com/privacy-policy/

– Payment Processors: To process payments securely. We use Stripe and PayPal via WooCommerce payment gateways. We DO NOT store or have access to your full credit card details. All payment data is encrypted and handled directly by these PCI-DSS compliant gateways. Stripe: https://stripe.com/privacy PayPal: https://www.paypal.com/us/legalhub/privacy-full – Shipping Partners: We share your name, address, and phone number with carriers such as Royal Mail, DPD, DHL, and others to deliver your orders. Tracking numbers may be synced via WooCommerce shipping plugins.

– WordPress Plugins: Our Site may use plugins that process data to provide functionality:

– Contact Forms (e.g., WPForms, Contact Form 7, Elementor Forms): to handle your inquiries.

– Elementor / Page Builder: to display content, may set functionality cookies.

– WooCommerce extensions for analytics, emails, and order management.

– Analytics and Marketing: To help us understand our customers and marketing effectiveness: Google Analytics & Google Ads (via Site Kit by Google or direct integration): https://policies.google.com/privacy Meta Pixel (Facebook/Instagram): https://www.facebook.com/privacy/explanation

– Hosting & Security: Our hosting provider and security plugins (e.g., firewall, anti-spam) may process IP addresses and login attempts to secure the Site.

– Legal Compliance: When required by law, to comply with subpoenas, or to protect our rights.

6. DATA RETENTION

We will retain your Personal Information only for as long as necessary for the purposes set out in this policy, including order fulfillment, legal, accounting, or reporting requirements. Typically, order information is retained for 5 years for tax purposes. Marketing data is kept until you unsubscribe.

7. COOKIES – DETAILED INFORMATION

Cookies are small data files placed on your device. Our Site uses the following types of cookies:

– Strictly Necessary Cookies: Required for the Site to function. WordPress sets wordpress_test_cookie, WooCommerce sets woocommerce_cart_hash, woocommerce_items_in_cart, wp_woocommerce_session_ to manage cart and checkout. These cannot be disabled.

– Performance/Analytics Cookies: Allow us to count visits and traffic sources to measure and improve performance (e.g., Google Analytics – _ga, _gid).

– Functionality Cookies: Enable enhanced functionality and personalization (e.g., Elementor, WPForms, language preferences).

– Targeting/Advertising Cookies: Set by our advertising partners (Meta Pixel – _fbp, Google Ads) to build a profile of your interests and show you relevant ads.

You can control cookies through your browser settings. Most browsers allow you to refuse or delete cookies. Please note that disabling cookies may affect the functionality of our Site. For more information on managing cookies, visit www.allaboutcookies.org. For WordPress sites, you can also manage consent via our cookie banner if enabled.

8. YOUR RIGHTS (GDPR & CCPA)

If you are a resident of the EEA, UK, or California, you have specific rights regarding your personal information:

– Right to Access: Request a copy of the personal data we hold about you.

– Right to Rectification: Request correction of inaccurate data.

– Right to Erasure (Right to be Forgotten): Request deletion of your personal data.

– Right to Restrict Processing: Request that we limit how we use your data.

– Right to Object: Object to our processing of your data for direct marketing.

– Right to Data Portability: Request transfer of your data to another service.

– Right to Opt-Out (CCPA): You have the right to opt-out of the sale of personal information (we do not sell your data).

– Right to Non-Discrimination: We will not discriminate against you for exercising your rights.

To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local data protection authority (e.g., ICO in the UK).

9. DATA SECURITY

We have implemented appropriate technical and organizational security measures to protect your personal information. All data transmitted to our Site is encrypted via SSL (Secure Socket Layer) technology. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

We use Cloudflare Turnstile to help detect and block automated traffic and protect our website. Turnstile processes technical signals, which may include your IP address, TLS fingerprint, browser User-Agent, sitekey and associated origin, for bot detection and to improve bot detection. For more information, please read Cloudflare’s Turnstile Privacy Addendum .

10. CHILDREN’S PRIVACY

Our Site is not intended for individuals under the age of 16. We do not knowingly collect Personal Information from children. If you are a parent or guardian and you are aware that your child has provided us with Personal Information, please contact us.

11. INTERNATIONAL TRANSFERS

Your information, including Personal Information, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where data protection laws may differ. Our third-party providers such as Shopify and Google may process data in the US. We ensure appropriate safeguards are in place via Standard Contractual Clauses.

12. CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at [email protected] or by mail at: Cherryourshop LTD, 114 Whitechapel Road, London E1 7PT, United Kingdom.

13. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date. We encourage you to review this policy periodically.